ICAST––fishing’s annual industry show––is all about the latest and greatest innovations. This year, ICASTs New Product Showcase winners are:

Freshwater Rod: Camo Stix by USA Custom Rods

Saltwater Rod: Pro Green 882S by G. Loomis

Freshwater Reel: Stradic C14 by Shimano

Saltwater Reel: Lever Drag by Daiwa Saltist

Combo: Pflueger Arbor Combo by Pure Fishing

Line: Berkley Trilene TransOptic by Pure Fishing

Terminal Tackle: Circle Hook Rig by Better Bait System

Soft Lure: Magic Swimmer Soft Pro Model by Sebile

Hard Lure: USA Spin Shad by Sebile

Tackle Management: Liqua-Bait Locker System by Plano Molding Company

Kids Tackle: Journey Youth Fly Fishing Outfit by Ross Reels Worldwide

Electronics: Lowrance HDS-10 by Lowrance-Navico

Apparel: Cablz by Cablz, Inc.

Eyewear: Zane Sunglasses by Costa Del Mar Sunglasses

Fishing Accessories: Codeable Locks by Durasafe, Inc.

Marine: Hobie Mirage Pro Angler by Hobie Cat

Giftware: Mini Lantern by Master Vision

Also, congratulations to Bill Siementel for being inducted into the National Freshwater Fishing Hall of Fame.

If your to busy to fish, then your to dam busy!